Keyword research, audits, indexing, competitor analysis and Google Business Profile optimisation, so Google can find your site, understand it and trust it enough to show it to searchers.
Most of your customers find you through Google. If you're not showing up in search results, you don't exist to them.
SEO gets your business in front of people actively searching for what you offer. Not ads. Not luck. Just showing up when it matters.
Three out of four clicks go to the first three results. If you're on page two, you might as well not exist.
Local searches matter more than you think. Nearly half of all Google searches are people looking for businesses near them. If you're a South African company targeting local customers, local SEO isn't optional.
Your competitors aren't doing rocket science. Most just do the basics consistently.
SEO makes sure Google can find your site, understand what it's about and trust it enough to show it to searchers.
That breaks down into three parts:
Without technical SEO, Google can't index your site properly. Without on-page, it doesn't know what you do. Without off-page, it doesn't trust you.
Most businesses guess at keywords. I find what your customers actually type into Google.
Keyword research shows you which terms get searches, how hard they are to rank for and what searchers want when they use them. Someone searching "conveyancer fees Johannesburg" wants pricing. Someone searching "how does property transfer work" wants education.
I identify both, then I write content that matches the intent.
An SEO audit finds what's broken and what's holding you back.
I check your site for technical errors search engines hate: redirect chains, duplicate content, slow load times, mobile issues, broken internal links, missing alt tags, poorly structured URLs.
Then I prioritize fixes. Not every error matters equally. A broken 301 redirect from your old domain costs you traffic. A missing image alt tag on a footer icon doesn't.
You get a list of what needs fixing, in order of impact. You can hand it to your developer or I can implement the fixes.
Publishing a website doesn't mean Google knows it exists.
Indexing is the process of getting your pages into Google's database. I submit your sitemap, verify your site in Google Search Console and monitor indexation status.
Sometimes pages don't index because of technical blocks (noindex tags, robots.txt restrictions). Sometimes they're just low-priority for Google. I identify which is which and fix what needs fixing.
You'll also start seeing 404 errors pop up as Google discovers old links pointing to your site. I help you decide which ones to redirect and which to ignore.
Your competitors rank for keywords you should own.
I analyze what's working for them: which keywords drive their traffic, where their backlinks come from, how they structure their content, what pages rank highest.
Then I identify the gaps. Keywords they rank for that you don't. Backlink sources you haven't tapped. Content topics you're missing.
This isn't about copying them. It's about seeing what Google rewards in your industry, then doing it better.
If you serve local customers, your Google Business Profile is the most important piece of real estate you own.
It shows up in local search results and Google Maps. When someone searches "plumber near me" or "conveyancer Sandton," businesses with optimized profiles appear first.
I claim and optimize your profile: correct business information, service areas, business hours, photos, categories. I set up posts, monitor reviews and track how people find you.
Most businesses set this up once and forget it. Keeping it updated gives you an edge.
SEO pricing depends on what you need.
A one-time audit and keyword research costs less than an ongoing campaign where I'm actively building links and creating content every month.
Typically need local SEO (Google Business Profile, citations, review management).
Need product page optimization and technical fixes.
Might just need a quarterly health check.
Request a quote and I'll send you one based on your specific situation.
Tell me what you need and I'll send you a quote based on your specific situation. No obligation.
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